On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions.
The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same name.
Spread over more than 90 pages (of 100% recycled paper), the debut issue includes a cover story about how stimulus spending to help the economy emerge from the COVID-19 pandemic can be used to combat climate change, an opening column by Mike Bloomberg and a feature well that dives into Australia's water crisis, plastic waste and an assessment of Disney's impact on a Peruvian rainforest, in addition to data- and infographic-heavy regular departments that will look at both current climate-related news as well as emerging issues and solutions.
“Through original reporting, visual storytelling, bold design and photography, we want the Bloomberg Green magazine to be a showcase of our best climate journalism," said Bloomberg editor-in-chief John Micklethwait in a statement. "Our ambition is to create something that readers keep for a long time, as a regular barometer of one of the most important topics of our era."
Full-page advertisers include Amazon, HP, Morgan Stanley and the Paper and Packaging Board, among others. The first issue can be accessed for free here.
Like Businessweek, the magazine is currently being positioned as an added benefit to "All-Access" subscriptions to Bloomberg.com, which costs $5 more than a digital subscription and also comes with access to certain Bloomberg Live events. Unlike Businessweek, it's not currently available on newsstands, though that's not something Bloomberg has ruled out for future issues.
"The world has entered a new era of climate solutions, and this publication is going to be its chronicle," wrote Bloomberg Green editor Aaron Rutkoff in his debut editor's letter. "The world has been brought low by the Covid-19 pandemic, but it has the means to rebuild itself better. Let’s take this era of climate solutions as seriously as our real fear of reaching a dead end."
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